ATTRIBUTION · WHERE REVENUE IS BORN
HUBSPOT + GA4 + METRICOOL
Attribution
Channel → lead → touch → deal → dollar. Every number traces to a name — and we tell you plainly which ones we tracked versus estimated.
THE TRUTH
2Revenue journeys — first touch to last
Every won dollar walked end to end. Each step links to the tab where it lives.
3Tracked vs. modeled
HONESTY IS A FEATURE
Some channels are proven with a click ID. Others are our best estimate from what a lead told us. We never blur the two.
Your work queue
ATLAS + TEAM
You approve → we do it → proven-stable work goes autonomous.