The spine every other tab checks against — score the truth, show the receipts, never a naked number.
PREVIEWSee what this tab looks like before a brand kit exists
Showing: kit established
● NO BRAND KIT DETECTED
This is what "no brand" costs you
Nothing has been ingested yet, so there's nothing for the score to measure — this isn't a penalty, it's the honest starting line. Every day without a kit is a day competitors with one are compounding recognition you can't get back.
Where you are
8
Where a strong brand sits
80+
⚠
This 72-point gap is costing you recognition, trust, and revenue. Brand-consistency research (Lucidpress/Marq) ties a managed, consistent brand to a 23–33% revenue lift over unmanaged competitors — right now you're not in the game those numbers describe. The fix isn't complicated: answer 20 questions, or upload what you already have, and the score starts moving today.
FIRST STEP
Set up your brand
Everything downstream — the score, the kit, the drift alerts — needs a starting point. Tell Atlas where you're starting from.
⇧
Drag files here, or click to browse
Logos, palettes, guideline PDFs, past ads, socials — images, PDFs, common asset types
Atlas will ingest each file → extract palette, type, voice, and any distinctive assets, then propose additions to your Living Brand Kit for your approval.
Brand kit set up — v2.3.0 live
Ingested May 12, 2026 · Atlas keeps it current from here
68
/ 100
● DEVELOPING BRAND
Real foundations exist, but two gaps are leaving growth on the table: people aren't finding you by name, and your visual kit drifts across channels.
Weighted across 8 components · Keller CBBE + Ehrenberg-Bass + brand-consistency research · scored against your Living Brand Kit v2.3.0
THIS NUMBER NEVER STANDS ALONE — THE 8 VERDICTS BELOW ARE WHAT PRODUCED IT
Component breakdown
Every verdict shows its signal, its threshold, and its framework — never a score with nothing behind it
Brand Score Simulator — see your potential.
Toggle the levers you're willing to pull — watch the score, and the quadrant, move
68
Current score
→
68
Potential score
+0 pts
RECOMMENDED LEVERS
THE MAGIC QUADRANT — WHERE YOU SIT
Flip a few levers on the left — every point traces back to the framework that awarded it, same as the score above.
"For Midwest homeowners who are furnishing a forever home, Maple & Stone is the furniture maker that guarantees what you buy today gets repaired, not replaced, for as long as you own it — because everyone else in this price bracket is quietly betting you'll be back in five years for a new couch."
Kit v2.3.0 · effective May 12, 2026 · reviewed quarterly, next review Sep 1 · it adapts as the brand does — nothing here is static, and every change is logged and approved before it ships.
Brand kit audit — let's see it all
Three cross-checks Atlas runs on every kit — completeness, authenticity, and asset quality
Brand assets
Uploaded + generated — one library, one source of truth
THE PEELING ENGINE
Build (or deepen) your brand
20 questions that reveal what you didn't know you knew. Atlas peels each answer to bedrock — why → then what → how does it feel → who does that make you — one question at a time, never a form.
Consistency drift alerts
Atlas asks before it changes anything — patient by design
What the data is telling you
Every suggestion cites the signal behind it — Atlas asks, it doesn't force